I cut a B2B client’s CPL by 40% in just 90 days
Most founders burn cash on leads that never actually buy anything. I'm Prince Dike, a direct-response copywriter and marketing strategist, and I fix the technical mess between your ads, your CRM, and your emails so you can sell.
How I Lowered CPL by 40% for a B2B Tech Firm
// Campaign Setup
The client's primary goal was to generate qualified leads for their enterprise software. I designed a two-pronged acquisition strategy:
- Google Ads (Search): Targeted high-intent keywords like "[competitor] alternative" and "[product category] software" to capture users actively searching for a solution.
- Meta Ads (Social): Used Lookalike Audiences based on their existing customer list to find new prospects. Ad creative focused on a downloadable whitepaper to capture top-of-funnel interest.
// The Technical Bridge
A major bottleneck was lead leakage. To solve this, I integrated all ad platform lead forms directly with their CRM. Here's how:
Using Zoho CRM's web-to-lead functionality, I mapped the fields from Google Ads and Meta lead forms to corresponding fields in the CRM. This ensured every new lead was instantly and automatically created as a new record, assigned to a sales rep, and tagged with the correct campaign source for accurate tracking.
// The Result
| Metric | Before | After (90 Days) | Improvement |
|---|---|---|---|
| Leads Generated | 112 | 348 | +210% |
| Cost Per Lead (CPL) | $85 | $51 | -40% |
| Lead-to-Demo Rate | 8% | 15% | +87.5% |
| Return on Ad Spend (ROAS) | 1.5x | 4.2x | +180% |
What others like you are saying about me
"We needed more blog impressions on search engines for our products. Prince didn't just write sales copy for our MOFU & BOFU blogs; he helped us refine our positioning. The new landing pages are our highest performing assets."
Nisha Parikh
CEO, Telebu"Prince is one of the most hardworking marketers I’ve worked with. While in my team @ Telebu, he was the copywriter you could rely on for difficult and urgent tasks. He ensured no stone was left unturned in meeting copy requirements and he received feedback gracefully."
John Emoavwodua
Content Strategist, Telebu"Finally, an Ads Manager who doesn't need to be hand-held through the technical details. He read our documentation and produced a VSL script that nailed the pain points perfectly."
Amok Mensah
CTO, PrawnboxEmail Marketing & Automation
Getting the lead is only half the battle. I design automated email sequences to nurture prospects, build trust, and drive them toward a sales conversation.
[Day 0] Welcome & Asset Delivery
Instantly delivers the promised whitepaper and introduces the brand's core value proposition.
[Day 2] Problem Agitation
A short, text-based email that highlights the key pain point the software solves, using a customer story.
[Day 4] The "Aha!" Moment
Introduces the core mechanism of the solution and links to a short video demo or case study.
[Day 6] The Hard CTA
A direct call-to-action to book a 15-minute demo, overcoming common objections.
Strategy Note
I used Zoho Campaigns to build this flow. Leads were segmented by country (US vs. Canada) to adjust currency and testimonial examples, making the content more relevant.
Performance
This sequence consistently achieves a 45%+ average open rate and a 12% average click-through rate (CTR), significantly outperforming industry benchmarks.
Content Writing Samples
What is Multi-Factor Authentication (MFA)?
A top-of-funnel (TOFU) technical guide demystifying complex security topics to rank for high-volume keywords.
Best Mass Texting Services for Churches
A middle-of-funnel (MOFU) vertical guide showing churches exactly how the product solves their communication problems.
Textlocal Alternatives
High-intent BOFU comparison article targeting competitor churn and highlighting unique selling propositions.
How to Build a Customer Support Team
Strategic thought leadership piece positioning the brand as a partner in building effective support teams.
TelebuSocial vs Interakt
Head-to-head BOFU showdown engineered to dismantle competitor value props and win the sale.
80+ Automobile WhatsApp Message Templates
A targeted MOFU resource for a key vertical. By creating 80+ specific templates for the automobile industry, I created a valuable asset that drives recurring traffic.
How to Add WhatsApp Chat to Website
A practical TOFU tutorial. I wrote this step-by-step guide to capture search traffic from users needing a quick technical solution.
WhatsApp E-commerce Guide
An educational MOFU guide where I built the business case for WhatsApp commerce. The goal was to educate owners and lead them to our API solution.
How to Get WhatsApp Green Tick
A high-intent MOFU guide targeting users ready to professionalize their WhatsApp presence. I walked them through the verification process.
Landing Page V1
A direct-response landing page where I focused on agitating pain points before introducing the solution. This approach is engineered to maximize conversion.
Landing Page V2
For this A/B test, I built a trust-based variant. The copy leverages social proof and authority bias to lower skepticism and increase sign-ups.
Landing Page V3
This version is a high-velocity page built for speed. I stripped away all distractions and created a clear CTA hierarchy to drive immediate action.
My Skillset
Paid Media & Performance
CRM & Automation
Copywriting & Strategy
SEO & Analytics
Web Ops & Dev
Creative & Design
I also create products
I've built and co-founded a few products of my own. So I understand the pressure of meeting payroll and the thrill of the first sale.
Avantaland
An online skill acquisition platform for ambitious freelancers and business owners to learn how to make more money in legit ways, 5X better, and faster. Status: Live
Prawnbox
I co-founded this logistics startup. I lead the Product and Marketing teams, driving our Go-To-Market strategy and user acquisition. Status: Scaling
My Services
Paid Media Buying
Google Ads & Meta campaigns structured for ROAS. I manage the spend, the creative, and the optimization.
CRM & Automation
Zoho & HubSpot implementation. I map lead flows, build nurture sequences, and ensure clean data hygiene.
Direct Response Copy
Landing pages, VSLs, and email copy engineered to convert cold traffic into qualified leads.
SEO & Content Ops
End-to-end SEO content engines. From keyword research to publication, driving organic traffic at scale.
Web Development
Custom WordPress & WooCommerce builds. Fast, secure, and optimized for conversion.
Creative Strategy
Ad creatives and UI/UX design. I use Figma and Canva to build visuals that stop the scroll.
I'm Prince Dike, a direct-response copywriter, B2B marketer, and founder.
From my experience writing for business owners and myself, I know how frustrating it is when great products are poorly explained to the target audience. I soon realized that the best product/service in the world is useless if my target audience doesn't understand why they need it.
That's why I use my technical, copywriting, and sales skills to create, and sell different products, ensuring that every blog post, landing page, ad copy, and sales funnel is optimized for conversion.
// Remote-Ready Workspace
I operate from a dedicated home office with high-speed fiber internet, ensuring seamless collaboration. My setup includes a 16GB+ RAM workstation, and I'm proficient in asynchronous communication using tools like Loom for clear, concise reporting.
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